The media text is any media product we wish to examine. Every description or representation of the world, fictional or otherwise, is an attempt to describe or define reality, and is in some way a construct of reality, a text.
https://www.google.co.uk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=media%20text%20definition
Semiotics
The study of signs and symbols as elements of communicative behavior; the analysis of systems of communication, as language, gestures, or clothing.
http://dictionary.reference.com/browse/semiotics
Genre
A style or category of art, music, or literature.
https://www.google.co.uk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=genre+definition
Selection of content
Seven Criteria for the Selection of Subject-matter or Content of the Curriculum. The 7 criteria below can be utilized in the selection of subject matter for micro curriculum, and for the content, subjects needed for the curricular program or course, of the macro curriculum.
https://www.google.co.uk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=selection%20of%20content
Construction of content
Codes and conventions
Codes and conventions. Codes are systems of signs, which create meaning. Codes can be divided into two categories – technical and symbolic. Technical codes are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film.
Modes of address
Modes of address can be defined as the ways in which relations between addresser and addressee are constructed in a text.
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